3 things every author website must have

3thingsblogpostAn author website is your digital calling card. It’s an investment in your future; it sets your brand. It does your work for you even when you’re sleeping. Pretty nice, huh?

Author websites also exist so that people can verify you’re not some fly-by-night writer. They want to know you’re serious about your career and that you’ll be writing more books.

Based on our experience with our clients and their site statistics, we know that every author site must have the following information:

1. A robust About page.

We know that most people will look at your About page before they even look at your books. They want to see who is behind the books. They want to make sure you’re not a robot. A human face will always reassure more– after all, we’re social creatures and our eyes go to humans first. Include an author photo, preferably not one of you hiding your face. Build out your bio. If you’re not sure what to say, here are some ideas:

  • What inspires your writing?
  • Why did you start writing?
  • What books do you like? How much time do you spend reading?
  • What do you do when you’re not writing?

You’d be surprised at how many people want to know about your non-writing capabilities. It makes you human.

2. A visible name.

Your name must be visible and large. Why? Because if you make everything the same size, visitors can’t pick out who you are. And you want them to. You want them to remember your name. I was reading the #PitchWars tweet stream and noticed a writer tweeting that about a third of the writer websites he saw did not have the name anywhere that was easy to find. Instead, the site was called something cute–which is NOT a problem! But when your name isn’t attached, it IS a problem.
Check out the sites for these authors we’ve done. Their names are very visible. You know whose site it is.

Even when the site is busy, like our client Kristen Kittscher’s, you know who it is.

3. Clear social media links.

These days, authors are responsible for building their grassroots following and engaging with readers. Social media is the ideal way to do this. Unfortunately, some authors fail to draw clear connections between their social media platforms and their website. Since the website is usually the first place readers go to find information about the author, it needs to have this information clearly displayed. Prominent placement in the sidebar or header allows for quick and easy access no matter what page the user is visiting.

Leave a Reply

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

  

  

  

Subscribe to our mailing list for new printables, cool links, and secrets to successful author websites.
* indicates required

Connect with us: