5 Ways to Easier Blog Posts

5wayseasierblogsI recently came across a website that is a popular mom life “hack” site – full of tips and tricks to make things easier, especially for busy mothers.

It’s a great site but I almost didn’t read it.

The posts are front-loaded with a ton of text, and some of that text is in italics, which is really hard to read. This is then followed by massive graphic that introduces the steps and which takes up half the page.

It was a post called Not Sure Where to Begin? Here Are 6 Steps to Get Control Over An Unorganized Life!, which admittedly I could use, I was looking for those promised 6 steps.

Instead, I got a bunch of text. I left the post sitting in my browser for FOUR DAYS.

Why?

Because I really wanted to find out what those 6 steps were, but I couldn’t bring myself to wade through the massive blocks of text to get to the steps. I thought I would share with you ways to make that easier to readers so you don’t make the same mistake. And what, you might be wondering, is the mistake? Simply this: Keep your readers on your page.

Here are the five tips to writing better posts:

1. Start your tips with a headline

See what I did there? I made a headline so that you could skip right to the steps — because I, too, have a post with text before the steps. And make your steps bold–the site did do this, in blue, so they were easy to find. But the steps were small, so not that easy to distinguish. See what I’ve done in this post? The steps are big, and you can skip right to them.

2. Keep the paragraphs short. No long blocks of text.

In this fast-paced web world, no one really wants to sit and read long blocks of text. They won’t have the patience, and it’s simply hard on the eye.

If you need proof, consider that a study by the National Center for Biotechnology Information showed that people have an attention span of 8.25 seconds. Goldfish have an attention span of 9 seconds.

3. Don’t use italics.

Italics, when rendered in text on the web, aren’t easy to read. In fact, there’s simply not enough variation in the letters for the eye to skip through comfortably, so it gets turned into one block of sameness to the human eye. And therefore skipped. Use quote marks instead, or a different color. WordPress has a blockquote button.

4. Keep your images small and right-justified.

Check the way the Momof6 site did it. The image is HUGE and it’s totally keeps me away from the 6 steps. You don’t need to do that. After all, I wasn’t there for the image. I was there for the 6 steps! There’s yet another photo on step 1, too, which keeps me from the content.

I get why the blogger did this. Providing a photo to pin to Pinterest is going to be a major marketing tool for that site. However, I remind you that I kept the post sitting there for four days before reading it because that stuff was keeping me away.

5. Keep the steps short.

Sometimes, you need to explain. But readers looking for listicles, which is the name for posts that like one and the 6 steps one, want the tips FAST. While, yes, I wanted the 6 steps, I didn’t actually read all the steps because there were more long blocks of text.

Break it up!

What do you think? Is this post easy for you to read? Share in the comments below.

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